Louis Vuitton’s “slow” road back to prestige

While it is still the worlds number one luxury brand, it has given up luster to rivals like Prada and Gucci. Luster is everything in the allure of the luxury world, so LVMH Moet Hennessy Louis Vuitton (the full name-dropping moniker of the company) is doing what it can to polish up. Its latest move: Its spending $2.56 billion to acquire 80 percent of Loro Piana, an exclusive Italian textile firm and clothier that hails from near Lake Como, a place where George Clooney hangs out. Loro Piana represents the opposite of the fast fashion trend epitomized by the likes of Zara and H&M. As BloombergBusinessweek noted , you could call it slow fashion. It deals in materials like vicuna wool, which comes from a South American llama cousin that yields the fine fibers only every two or three years – hardly the in-today out-tomorrow vision of a Zara shop. Likewise, Loro sells a $6,000 sports coat made from Myanmars lotus flowers. An LVMH executive called Lora Piana, one of the most elitist brands in the world. The weird world of luxury fashion is one of the few places where you can say something like that proudly and without blinking an eye.

Sorry Louis Vuitton, China’s No Longer Into You

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Louis Vuitton

The Art of Packing The Perfect Suitcase As Told By Louis Vuitton by PopSugar Fashion | 12:31 pm, June 7th, 2013 Louis Vuitton started out as a trunkmaker to the European elite, so who would know more about packing the perfect suitcase? At last nights event to celebrate the new personalization atelier in the brands SoHo store (you can get everything from a luggage tag to a purse to a trunk painted or hot-stamped), he demonstrated how exactly to fit a weeks worth of wardrobe into one suitcase petite enough to go in an overhead compartment. WATCH: Were Not Sure We Get Louis Vuittons New Video by Hilary George-Parkin | 12:50 pm, April 18th, 2013 If you thought that the big money real estate on Boardwalk and Park Place was as sophisticated as board games could get, think again. Louis Vuitton pays homage to the low-tech pastimes of billiards, chess, cards, dominos, and more in their latest animated film. Why, you ask?

Vuitton tones down for Russian tastes

Step five: The monogram. When choosing every detail in a bag, why not go all the way? Name inside? Yes. I choose my initials, stamped into the leather in gold type. Step six: Monica enters my choices into an iPad, and the dream bag comes to life. (Also, the iPad is very detail oriented and prompts us to choose between three types of crocodileI choose Porosus, which is whiter between the scales.) Monica clicks throughI swoon over the page with the Vert Foret (forest green) lining revealed in sublime virtual reality. We land at the final page with a price tag (the cost of a luxury SUV) and the delivery date, which is exactly one year from now. Curious to know how another option would compare, I choose the same bag shape in Pistachio pebbled leather with Cassis lining.

Louis Vuitton’s bags to riches make aliyah – just in time for the Israeli summer

Abba Eban and Henry Kissinger

God gave me talent. Discretion wasnt always fashionable among Russians. Animal print bras, gaudy frocks and logoed luggage were de rigueur in 1990s as the wealthy few sought to relive pre-1917 revolution excesses, according to Alla Verber, fashion director at Tsum department store in Moscow. GANGSTERS GIRLS Then, a typical new Russian was a gangster-type man in a garish jacket accompanied by heavily made-up girls, she said. Now tastes have changed. Kering SAs Gucci was the biggest luxury brand in Russia in 2011 with sales of 6.74 billion rubles ($208.6 million), ahead of LVMH Moet Hennessy Louis Vuitton SAs Donna Karan and Vuitton, estimates Euromonitor. Hermes and Prada rounded out the top five, according to the researcher. Kering was up 1.5 per cent as of 9:38 a.m. in Paris trading, in line with the Bloomberg European Fashion Index. LVMH rose 2.2 per cent, while Hermes increased 2 per cent.

Louis Vuitton opens a zoo made of handbags

Louis Vuitton handbag animals zoo (© Rex Features)

Chanel has surpassed Louis Vuitton as the leading luxury brand among the Chinese fashionistas. According to theWorld Luxury Index by the Digital Luxury Group, a global luxury retail consultancy, Chanelovertook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. To be fair, of course, Louis Vuitton is not licked yet. Not by a long shot. Its firmly in the No. 2 spot. David Sadigh, Founder & CEO of Digital Luxury Group,said Louis Vuittons weak first quarter had a lot to do with China being over-sold the brand. Brands from different segments ranging from Chanel to Coach or Burberry are continuing to grow. The Chinese market is still developing. In order to stay ahead of the game, brands must have the ability to adapt (and) reduce the risk of brand saturation.

7×7 Exclusive: The Making of a Louis Vuitton Bag

And we also like handbags. A LOT. So imagine the yelp of excitement that sprang from our lips when we heard that Louis Vuitton had created an entire zoo out of their designer arm candy. The luxury label created the special zoo to celebrate the opening of their new flagship store in the central Chinese city of Wuhan. The pop-up zoofeatures 23 animals, all of which were created using handbags and other small leather goodsbearing the brands distinctive check and LV monogram. Our favourite has to be the giant panda, which took two months and a whopping 74 bags to create. We can only imagine how intoxicating the smell of all that butter-soft leather would be if you were to cuddle up to him. Other animals in what must surely be thecoolest zoo to ever exist include a cricket, an armadillo and a beaver. Naturally. See more pictures of Louis Vuittons handbag zoo by clicking through the images above.


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